Most of the trees that are big enough to cut are Fraser Fir trees. The Fraser Fir is quickly becoming the most premium species of the cut Christmas tree market. The Fraser has many desirable characteristics. The branches turn slightly upward, but the most notable feature of the tree is its amazing needle retention; colloquially referred to as the "no shed" tree. The Fraser Fir is also characterized by a heavy density; with rich colors of platinum silver and deep hues of blue/green that shimmy in the wind. Its mild fragrance, shape, strong limbs, and ability to retain its soft needles (which do not prick easily when hanging ornaments) for a long time when cut make it one of the best trees for this purpose. Fraser Fir has been used more times as the White House Christmas tree (the official Christmas tree of the President of the United States) than any other type of tree.
The Fraser Fir is also in high demand on the export market. Fraser Firs have received greater exposure on the world market than any other tree. In 2009 Steve Jobs placed 2 fresh cut Frasers in the window of every Apple store in the world.